‘Bones’ – ‘BONE’ – Retro Sport Shoes – Retro Shoes that will Never Be Replaced – November 2016
With its distinctive look and retro style, ‘BONES’ is an example of how fashion can help inspire and motivate people around the world.
“It’s the story of a shoe, a shoe that has gone through an evolution and has grown up,” said co-founder and CEO, Alexey Laksberg, in a statement.
“We believe the best way to celebrate that is to make the best footwear.”
It’s a story that started with a prototype of a shoes made out of recycled parts from the 1970s, but has now turned into a global movement.
Laksburg says that his company’s new line, ‘Bone’ is about celebrating the craftsmanship of footwear while taking advantage of the technology of today.
LAKSBERG: What’s the appeal of this new line?
“There is a growing demand for retro-style footwear.
The concept is simple.
We are trying to make shoes that will last forever,” he said.
“The materials are recyclable, so you can reuse them and have them last longer.”
What does that mean for a shoe?
“The concept is to take something that has been in the world for 50 years and turn it into something that’s not only timeless but that’s also stylish and functional,” said Laksberg.
“With the use of materials that have never been recycled, the shoe can still be worn for decades to come.”
“BONES” is the first line to feature a design that is both timeless and functional, and the first in a new range that will be sold exclusively through Laksenberg’s online store, ‘Reverse Vintage’.
“This is not just a new idea for the shoe.
It’s something that we’ve been working on for a long time,” said designer, Daniel Pinto, in an interview with the Wall Street Review.
“It’s about taking a retro concept, something that is in the past and making it into a new and more contemporary product.
This is a new way of thinking.”
“Bone’ is currently on sale at Laksenburg’s online shop and on the company’s site, but will be made available to the public on October 16.
The story is about a shoe,” he explained. “
This is a shoe with an incredible story.
The story is about a shoe,” he explained.
“For us, this is not a new concept.
This shoe has existed for 50-plus years.
I think the concept is about telling a story about the craft of the shoe, about what the shoe was made of.
I want to tell the story about what is so great about the shoe.”
“Bone” will be available in three different colors, with black, white and red being the standard options.
Laysberg says he hopes the line will be able to attract buyers from around the globe.
“Bone” is available for pre-order now and will ship to the UK on November 10, with an international launch planned for later in the year.
Laksberg is one of a handful of designers working with the internet to bring retro to a wider audience.
“When you look at the fact that this is happening today, we see that a lot of people are using social media, and this is a really good opportunity for us to help the brand be a bit more visible and have a presence in the mainstream,” he told the Wall Journal.
The first pair of shoes that Laksburys ‘Bone’, which is called ‘Bone XXL’, were made by his co-founders Alexey and Yuri Laksarov in 2014, when the pair was still called ‘BOOLE’.
The shoes were a collaboration between the two designers, who have since created a number of other retro inspired shoes for other brands, including Brooks Brothers, Zara, Urban Outfitters, and Puma.
The brand has been selling these shoes since March 2016.
“Revert Vintage” was launched in April last year, with Laksingberg, Pinto and Pongolin working closely with designers like Tom Ford, Roberta Flack, and other famous designers, to create a collection that is timeless yet modern, with the sole focus being on retro styles.
“Reverts Vintage” has been a hit in the UK, with customers returning to Lakssberg’s shop to pick up a pair.
“The idea is to have a product that is retro and functional but also has the story that has to do with the shoes, but not just about the shoes,” said Pinto.
Pinto says that ‘Rrevert Vintage’ is a brand that is going to continue to push the boundaries of the retro aesthetic.
He added that “Bone XXLI” will continue to be sold in the same colours, but with