What we know about the NBA’s first new shoe to arrive in two years
NBA commissioner Adam Silver announced Wednesday that the NBA will begin manufacturing new basketballs for the 2017-18 season at its stores in New York and Los Angeles.
The new NBA shoes will go on sale in early February.
The first new basketball will be a black-and-white version, the NBA said in a statement.
The league’s marketing department will also be launching a series of advertisements in New Orleans that will show off the new shoe.
The NBA said it is “excited” to launch the new NBA Basketball for Women product.
“The league has long embraced women’s basketball, and we have the highest standards in our sport,” the statement said.
“This new product will allow the NBA to offer more to more fans, and offer a truly female-centric product to fans around the world.”
We have a lot of work to do to meet the goals of our fans, including expanding our fan base, reaching more fans with a more inclusive product and reaching more female fans globally.
We look forward to continuing to make the NBA more inclusive.
“A spokeswoman for the NBA did not immediately respond to a request for comment.
The NBA has been trying to launch a new women’s product for more than a year.
The agency that produced the shoe for the 2020 Olympics, the Nike Alliance, said in October it was looking to launch new products.
Last year, Nike released a women’s shoe with the Nike Flyknit fabric that was used in women’s apparel in Europe.